Rollins Buys Utah-Based Romex Pest Control

Rollins announced on April 2, 2026, that it has acquired Romex Pest Control, a fast-growing company based in Pleasant Grove, Utah. Terms were not disclosed.

Romex was founded in 2016 and has more than 200 employees. It serves residential and commercial customers in four states and ranks among the top 40 companies on the PCT 100 list. Rollins said Romex built its business on door-to-door marketing and data-driven decisions, and is known for eco-friendly operations.

Rollins president and CEO Jerry Gahlhoff said the deal gives the company entry points into new markets and supports its long-term growth plans in new regions of the U.S. Like many Rollins acquisitions, Romex will keep its own name. Rollins said the brand will stay because of its strong reputation for customer-focused service.

Romex leadership pitched continuity to its customers, saying they would see “the same faces, the same service, and the same standards.” The Potomac Company served as the exclusive financial advisor to Romex, according to PMP.

The deal is part of a steady acquisition pace at Rollins, which owns Orkin and a group of regional brands. In its second-quarter report in July, Rollins said it spent $117 million on acquisitions during that quarter alone.

Romex’s growth model also lines up with what Rollins later said was working this year. When Rollins reported a slowdown in residential leads from search and inbound calls in the second quarter, it said relationship-based channels such as door-to-door sales were still growing well.

Rollins described the deal as part of what its chief financial officer called the company’s M&A playbook. In practice, that playbook has meant buying established regional companies, keeping their local names and staff, and folding them into the larger group behind the scenes. Rollins has used that approach to grow well beyond the Orkin brand over the years.

Pest control remains a fragmented market with many small and mid-sized local companies, which gives buyers like Rollins a steady supply of acquisition targets. A company like Romex, with a sizable workforce built in about a decade, a multi-state footprint and a proven sales model, fits that strategy.

For customers, Rollins and Romex both said the day-to-day experience should not change. For the people who work there, joining a much larger company can open doors to training, benefits and career paths that a smaller operator may not offer.